Case Studies
HUC Research Center Cincinnati Case Statement
This innovative case for giving featured interviews with the director of the four institutions that make up HUC’s Cincinnati campus. It allowed major donors to connect more deeply with the vision behind each institution.
Stats and facts demonstrated the deep and wide-ranging impact of each institution. The arch shape and color palette reinforced HUC’s branding at the time.
HUC Libraries Impact Statement
This lively impact statement functions as a mini exhibition of the libraries’ collections. Initially stats and facts describe the mission and impact of the libraries. The subsequent section showcases their major collections and features an example of each collection.
Together, they allow every major donor to see the need and the impact, and to demonstrate firsthand what that funding makes possible.
ICRF Digital Refresh
Israel Cancer Research Fund embarked on a rebrand as a springboard to boost their fundraising efforts. It started with their digital communications, which were the most in need of updating.
I developed a new, more modern look for their social media that reflected the groundbreaking research they were funding.
Their email headers and profile banners got similar overhauls with imagery that communicated at a glance what they do, where they do it, and who it helps.
The Action Group NYC Website and Branding
TAG NYC, a grassroots political volunteerism group, got a complete brand and communications overhaul. It started with a new logo and website. The website emphasized how easy and effective volunteering could be.
I created a signoff graphic of their tagline, “TAG, You’re It!” as a fun play on the childrens’ game exhorting volunteers to take action. Two other graphics were developed for use across digital media and swag.
I designed a downloadable guide to canvassing, which has been distributed to volunteers and shared with other organizations that do the same work.
Ohel Advertising and Marketing
I began working with Ohel Children’s Home and Family Services just after they got a new brand.
I was tasked with reimagining and upgrading their marketing and advertising using the new branding elements—logo, color palette, and brand texture. I used images that their target audience could identify with on both an emotional and intellectual level.
Despite being a nonprofit, Ohel charges for their services. As a result, their communications are meant to enlist more people to use their services, rather than serving as fundraising tools.
The Flame Newsletter
This quarterly newsletter was mailed to donors of UJA-Federation of New York and inserted into the local Jewish newspaper. It featured stories of the work that UJA funded, stories of people helped, and impact stats.
Fundraisers used extra issues as examples of work that a particular donor might care deeply about, making the case for additional gifts or larger gifts.
UJA Divisional Branding
As the Associate Design Director, Branding & Marketing, I was tasked with developing a branding system for UJA-Federation of New York’s affinity fundraising divisions. The premise was flexibility within a framework.
I combined the UJA logo with a distinct texture for each division. In some cases the logo was filled with the texture, in other cases it sat over it. The textures were used throughout each division’s communications—from email banners to brochures, to fundraising event branding.
Logos for A Flaneur in New York, Muddy Paw Books, Compersion.com, LobbyingU, Rauha, UJA-Federation of New York's Women's Executive Circle, Community Initiative for Holocaust Survivors, and Witness Project
Logos for Montessori Collective, JewishColumbus' Israel 614 Mission, MDA Loyalty Circle, Ishpeming Senior Center, The Action Group NYC, Norman E. Alexander Center for Jewish Life, Keynote Communications, Summit, and Ignite Broward
Logos for A Flaneur in New York, Muddy Paw Books, Compersion.com, LobbyingU, Rauha, UJA-Federation of New York's Women's Executive Circle, Community Initiative for Holocaust Survivors, and Witness Project
Logos
A selection of logos I've designed over the years. They range from organizations to programs, divisions, and missions.